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There are a lot of things we love about fashion...
...finding a great pair of jeans, snuggling into a cosy jumper on a cold day or feeling fab in the perfect little black dress...
And a few things we don’t...
...people working for peanuts in sweatshops, tonnes of throw-away fashion ending up in landfill, child labour...
Our company is based on a really simple idea - to bring you more of the things we love about fashion, and none of the things we don’t.
In a nutshell, it’s all about fashion with a clear conscience...
We stock some of the best ethical brands around including organic cotton jeans from Kuyichi, sophisticated French styles from Article 23, beautifully soft basics from PeopleTree, cutting-edge shoes from Terra Plana and much more...
We opened the doors of our North Norfolk boutique in April 2007 and our transactional website went live in January 2009. We have recently moved and are now located in a beautiful barn conversion in Harpley.
OUR CORE VALUES
- pay people a living wage for the work they do and provide decent working conditions (Fair Trade or IFAT certified (or working towards certification), protected by EU regulations or similar)
- use recycled, natural, sustainable and organic materials to minimise the impact on the environment
- create quality products that are made to last, not throw-away fashion destined for landfill
- support small businesses
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